Values
Audiences:
We support the crafting and delivery of messages and strategies
based on audience participation and research to promote the health
of individuals and communities.
Disciplined Creativity:
We pursue creativity with a purpose: using creative approaches that
take into account the scientific and political realities of a public
health issue AND that are mindful of the realities experienced by
the audiences we are trying to reach.
Diversity:
We embrace the diversity of all the disciplines and peoples that
develop, shape, and deliver communications around health to improve
public health and medical outcomes and celebrate the creativity
inherent and possible in each.
Empirical Evidence:
We support the application of scientific principles to the design,
implementation, and evaluation of health communication programs. We
are committed to using what is currently known AND to adding to the
knowledge-base of the many disciplines involved with health
communication.
Ethics:
We believe in instilling in our members a commitment to the highest
levels of ethical standards and professional integrity.
Excellence:
We are dedicated to the highest level of scientific and programmatic
excellence that contributes to increasing the quality of
communication in the public health arena.
Learning:
We strive to create optimal opportunities for learning from many
constituencies and each other.
