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East Carolina University |
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East Carolina University School of Communication currently offers a 30-hour master of arts degree in communication with an emphasis in health communication. Students may select a thesis option or a comprehensive exams option within the degree program. The program consists of courses that provide students with wide-ranging knowledge of the theory and practice of communication in general and of health communication in particular. The core of the master of arts in communication with an emphasis in health communication addresses how individuals interact in a variety of relationships and contexts. Our program addresses the dynamics of communication from perspectives such as the influence of interpersonal communication (e.g., physician-patient communication and its relationship to health outcomes); the media, (e.g., how people use the media to learn about health issues and how the media influences decision-making regarding health); and organizational communication (e.g., the effects of organizational structures and cultures on health communication processes). With a background in health communication, our graduates may pursue a variety of opportunities within the healthcare arena. The program has two primary goals for students: 1) to integrate communication theory and research with practice in a variety of environments and 2) to influence the direction and focus of the field of health communication. |
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Graduate Faculty Involved in Health Communication Research
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Graduate Courses Offering-School of Communication
6000. Communication Theory
(3) P: Admission to M.A. in
communication or consent of
graduate program director.
Examination and analysis of
principal communication
theories, including
interpersonal,
intercultural,
organizational, small group
communication and media.
Fall. 6030.
Research Methods (3) P: Admission to M.A. in communication or
consent of graduate program director. Qualitative and quantitative
methodologies used in the field of communication.
Spring. 6031.
Communication Pedagogy
(3)
P: Admission to M.A. in
communication or consent of graduate program director.
Focuses on communication education, research, theory, and
application. Spring. 6110.
Media Effects (3) P: Admission to M.A. in communication or
consent of graduate program director. Survey of psychological and
sociological effects that media has on attitudes, knowledge, values
and behaviors. Scheduling
varies. 6120.
Interpersonal Communication (3) P: Admission to M.A. in
communication or consent of graduate program director. Impact of
research and theory on academic and pragmatic issues in
communication and relationships.
Scheduling varies. 6124.
Organizational Communication (3) P: Admission to M.A. in
communication or consent of graduate program director. History of
organizational communication with emphasis on current research and
practice. Fall, even years. 6131.
Social Influence (3) P: Admission to M.A. in communication or
consent of graduate program director. Examination and application
of social influence communication theories, practices, effects and
ethics. Fall, odd years. 6140.
Special Topics in Communication (3) P: Admission to M.A. in
communication or consent of graduate program director. Examination
of new or advanced topics in communication.
Varies by year. 6141.
Independent Study (3) P: Admission to M.A. in communication or
consent of graduate program director. May be repeated for a maximum
of 6 s.h. Directed study of communication research and practice.
Fall, Spring. 6210.
Media and Health Communication (3) P: Admission to M.A. in
communication or consent of graduate program director. Theory and
research of issues involving media and health.
Spring. 6220.
Interpersonal Health Communication (3) P: Admission to M.A. in
communication or consent of graduate program director. Theories and
practices in various health care contexts, with emphasis on
relationships among patients and health care providers.
Spring. 6221.
Intercultural Communication in Health Contexts (3) P: Admission
to M.A. in communication or consent of graduate program director.
Intercultural communication theory and research as they apply to
health contexts.
Fall, even years. 6224.
Communication and Health Organizations (3) P: Admission to M.A.
in communication or consent of graduate program director. Analysis
and practice of communication in health care settings.
Fall, odd years. 6230.
Introduction to Health Communication (3) P: Admission to M.A. in
communication or consent of graduate program director. Introduction
to the area of health communication covering interpersonal,
organizational and media issues.
Fall. 6240. Special Topics in Health Communication (3) P: Admission to M.A. in communication or consent of graduate program director. Examination of new or advanced topics in health communication. Scheduling varies. 7000. Thesis (3) P: Admission to M.A. in communication or consent of graduate program director. May be repeated. May count a maximum of 6 s.h. toward the degree. Spring, Fall. 7001. Thesis: Summer Research (1) P: Admission to M.A. in communication or consent of graduate program director. May be repeated. No credit may count toward degree. Students conducting thesis research may only register for this course during the summer. |
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Health Communication Scholarly Publications
Thomson, D.
(in press, 2011). The mixed health messages of Millsberry: A
critical analysis of online child-targeted food advergaming.
Health Communication.
Kirschbaum, K.
(in press, 2011). Physician communication in the operating room:
Expanding application of face-negotiation theory to the health
communication context. Health Communication.
Thomson, D.
(2011). The (Marshmallow) Power of Breakfast Cereal Advertising.
Communication Currents, 6, Available online
http://www.natcom.org/CommCurrentsArticle.aspx?id=2147484126
Thomson, D.
(2011). Play with your food: The performativity of online breakfast
cereal marketing. In J. M. Cramer, C. P. Greene, & L. M. Walters
(Eds.) Food as Communication/Communication as Food. New York:
Peter Lang.
Thomson, D.
(2010). Marshmallow power and frooty treasures: Disciplining the
child consumer through online cereal advergaming. Critical
Studies in Media Communication, 27, 438 – 454.
doi:10.1080/15295030903583648
Thomson, D.
& Shouse, E. (2010).
Clowning around with Ronald: Notes on subverting the McDonald’s
commodity spectacle. Text and Performance Quarterly,
30, 290-312.
Thomson, D.
(2009). Big food and the body politics of personal responsibility.
Southern Communication Journal. 74, 2-17. Lead article.
Winner of Rose B. Johnston award for 2009 top article in Southern
Communication Journal.
Dumlao, Rebecca.
(2009.)
Service Learning in the Capstone Course:
Adopting the
American Red Cross. In D. W. Worley, D. Worley, B. Hugenberg, and
M. Elkins (Eds.).
Best Practices in Experiential and Service Learning in
Communication. Dubuque, IA: Great River Technologies/Kendall
Hunt.
Prividera, L.C.
& Kean, L.G. (2008). Obesity and health: A textual analysis of
consumption product advertisements in African American and
general readership magazines.
Women and Language, 31 (1) 52-61.
Elmore, C.
(2008). A woman's (and man's?) right to choose: Journalists'
language choices in news about abortion. Electronic Journal of
Communication, 18 (1)
http://www.cios.org/www/ejc/v18n1.htm
Bresnahan, M., Lee, S.
Y., Smith, S. W., Shearman,
S. M. & Yoo, J. H. (2007).
Reservations of the Spirit: The Development of a Culturally
Sensitive Spiritual Beliefs Scale about Organ Donation. Health
Communication, 21(1), 45-54.
Kean, L.G.
& Prividera, L.C. (2007). Communicating about race and health: A
content analysis of print advertisements in African American and
general readership magazines. Health Communication, 21,
289-298.
Kean, L.G.
(2006). Book review: Save The Children (2004). Effective Peer
Education: Working with children and young people on sexual and
reproductive health and HIV/AIDS. The Journal of Health
Communication 11, (5), 543-545.
Ongoing Research Projects in Health Communication
Kean, L.G., Prividera,
L. & Gates, D.
(under review). Health, Weight, and Fitness
Messages in Ebony and Essence: A Framing Analysis of Articles
in African
American Women’s Magazines.
Kean,
L.G., Prividera,
L.C.,
Boyce, A., & Curry, T. (under review). Media use, media
literacy and obesity: Does consumption of the media affect
African American
females’ consumption of food
Hubbard, G.
a documentary on
adults who experienced the death of a parent during their adolescent
years, many of whom came out of the experience stronger. Our current
plan is to have it completed by December. We will submit it to a
juried festival, of course (for tenure purposes), but ultimately
we're hoping it will be of use to organizations such as ECU's
Palliative Care Center (which we're in contact with), as a resource
for kids currently facing the terminal illness or recent loss of a
parent.
Conference Presentations
Dumlao, Rebecca,
Jarrell, Kelly, & Moore, Leslie. (Accepted-May 2011). Student
Learning
about Health and Communication from the Interdisciplinary Puppetry
Partnership.
International Institute on Partnerships. Portland, OR.
Kirschbaum, K. & Boggs, A. (2011, April).
Communication Training for
Anesthesia and
Surgical Medical Residents. Presentation at DC Health
Communication Conference
in Fairfax, VA. DuBreck, J. &
Kirschbaum, K. (2011,
April).
Importance of Local Organic
Farming for
Better Long-Term Health Benefits.
Presentation at DC Health Communication
Conference in Fairfax, VA.
Kean, L.G.,
Prividera, L. & Gates, D.
(2010, October). Health, Weight, and Fitness
Messages in Ebony and Essence: A Framing Analysis of Articles
in African
American Women’s Magazines. Paper presented at the 2010 OSCLG
conference.
Rask, J., Fortner, S. A., Kirschbaum, K. (2010, Oct.).
Invitational Rhetoric:
A Novel
Strategy for Enhanced Communication in the Obstetric Suite.
Paper/abstract
presented at
American Society of Anesthesiologists Annual
Meeting.
Kirschbaum, K.
(2010, June.). Health
Communication and Face-Negotiation Theory in the
Operating Room. Paper presented at the annual meeting of the
International Communication Association.
Rask, J., Fortner, S. A., Kirschbaum, K., Harding, J., Nelson, M.
T., Arndt, C., Doran, N., Falcon, R. (2010, Jan.).
Invitational Rhetoric as a
Tool for Improving Communication
between Anesthesiologists and Surgeons. Poster presented
at Society for Simulation
in Healthcare International Annual Meeting.
Fecho K, Kirschbaum K, Rask J, Ballard D, McFarlane C, Boysen P,
Farrell T, Bitar R, Fortner S. (2009,
Oct.). Invitational Rhetoric as a Tool for Improving
/span>Communication between Anesthesiologists and Surgeons.
Poster presented at American Society of Anesthesiologists Annual Meeting. Kirschbaum K, Fortner, S. (2009, June.).
Invitational Rhetoric as a Tool for
Surgeon / Anesthesiologist Communication.
Poster presented at
the Society for Education in
Anesthesia Annual Meeting.
Kirschbaum, K. (2009, April).
Collaborating with
Physicians: Conquering the Divide to Deliver Communication Training.
Presented at the annual convention of the
Eastern
Communication Association.
Kang,
J.-A.,
An, S.-K., Chung, J.Y., & Kwak, K. Y. (2009, November). Issues,
activated publics, and online behaviors: A test of the issues
processes model in the Korean context. Paper to be presented at the
annual conference at the National Communication Association, IL:
Chicago. Top Four Student Paper Award. (A study of
candlelight vigils again US beef imports in South Korea.)
Kang, J. –A., An, S.-K., & Kwak, K. Y. (2009,
August). Anger as a Predictor of Active Public Protest: Extended
Application of the Situational Theory of Publics to a health Crisis.
2009 Annual Conference of
the Association for Education in Journalism and Mass Communication,
MA: Boston. (A study of candlelight vigils again US beef imports in
South Korea.)
Kang, J.-A., An, S.-K., Kim, K. S. & Kwak,
K.-Y. (2009, May). The impact of the Internet on Collective civil
actions: A case study of candlelight vigils again US beef imports in
South Korea. Paper to be presented at the annual conference at the
International Communication Association, May 21-25, IL: Chicago.
Kang, J.
-A.
& Cheng, I. (2008, November).
Application of Contingency Theory Framework to Issue
Management: A case study of the restaurant industry’s obesity issues
management. Paper presented at the Annual Conference of the National
Communication Association, CA: San Diego.
Cheng, I., Lee, S., & Kang, J.-A. (2008, November). Ethical
considerations for health messages: Assessing TARES dimensions in
antismoking Ads. Paper presented at the Annual Conference of the
National Communication Association, CA: San Diego.
Cheng, I. & Lee, S., & Kang, J.-A. (2008, August). Ethics of
antismoking PSAs, Paper presented at the Association for Education
in Journalism and Mass Communication, IL: Chicago.
Kim,
Y.-C., An, S.-K., & Kang,
J.-A. (2008, April). African Americans’ Internet use for health
information in Wilcox County, Alabama. Paper presented at the
Kentucky Conference on Health Communication, KY: Lexington.
Kean,
L.G.,
Prividera,
L.C., Boyce, A., & Curry, T. (2008, November). Media use, media
literacy and obesity: Does consumption of the media affect African
American females’ consumption of food? Paper presented at the
annual conference of the
National Communication Association, San Diego, CA.
Albada, K.,
Kean, L.G. & Stewart, J.
(2008, November). The influence of media representations of
pregnancy on pregnant and post-partum women in terms of body
image and satisfaction. Panel presentation at the annual
conference of the National
Communication Association, San Diego, CA.
Kirschbaum, K. (2007, Feb.).
Socially constructing a
relational narrative in medical
settings.
Paper presented at the annual meeting of the Western States
Communication
Association.
Kirschbaum, K.,&
Fortner, S. (2007, June). Better communication skills:
Invitational Rhetoric.
Workshop conducted at the annual meeting of the Society for
Education in
Anesthesia (SEA) Annual Meeting.
Prividera, L.C.
& Kean, L.G. (2006, November). Advertising and Health: A Critical
Analysis of Print Advertisements in African American and
General Readership
Magazines. Panel presentation accepted to the annual
conference of the National
Communication Association, San Antonio, TX.
Kim, Y. –C. &
Kang, J.-A. (2006,
April). A community-based approach to health literacy:
From a communication infrastructure perspective. Paper presented at
the Kentucky
Conference on Health Communication, April 20-22, 2006, KY:
Lexington.
Grants Dr. Linda Kean
Landrine, H., Mathews,
H., Kean, L., Richman, A., et al. (2011). Use of computer kiosks for
breast cancer prevention and control among rural, African American
women. Internal funding received. $40,000.
Consultant—Walden
University. Course design focusing on Health Communication for
Master of Public
Health Program. Paid consultancy. Spring 2008
Certified Healthy
Carolinians Partnerships. Mini-grant application submitted May 2005 by Pitt Partners for Health.
Request: $10,000 to develop communication strategy to reach high
risk, underserved populations regarding health issues in Pitt
County. Consultant role: $2,500. Grant funded. Dr.
Rebecca Dumlao
Engaged Scholar Coach Grant ($500).
Puppetry Supplies.
Private Donations to Support Puppetry Outreach & Research
($650).
College of Fine Arts & Communication Research & Creative Activities Grant ($7,275).
Puppetry to Teach At-Risk Children & Families about Diabetes.
Engaged Scholar Supplemental Grant ($3,000). Puppets to Teach Healthy Eating and
Good Dental Care to At-Risk Children & Families in Eastern North
Carolina. Dr.
Kris Kirschbaum North Carolina Translational and Clinical
Science Institute ($2,000).This grant was awarded to fund
researchers with assistance in implementing a research project or
move a research project forward.
The funds support implementation of the project at University
of North Carolina, Chapel Hill.
The project is a continuation of the research conducted at
the University of New Mexico:
Invitational Rhetoric as a Tool for
Surgeon / Anesthesiologist Communication. |
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Laura C. Prividera, Ph.D.
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Last Updated Janurary, 2012
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