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East Carolina University
School of Communication

Overview

East Carolina University, School of Communication offers a 30-hour Master of Arts degree in Communication with an emphasis in Health Communication.  This degree has a thesis option and a non-thesis option. The core of the Master of Arts in Communication with an emphasis in Health Communication addresses how individuals interact in a variety of relationships and contexts. Our program addresses the dynamics of communication from perspectives such as the influence of interpersonal communication (i.e., physician-patient communication and its relationship to health outcomes); the media, (i.e., how people use the media to learn about health issues and how the media influences decision-making regarding health); and organizational communication (i.e., the effects of organizational structures and cultures on health communication processes).  With a background in health communication, our graduates may pursue a variety of opportunities within the healthcare arena.

The program has two primary goals for students: 1) integrate communication theory and research with practice in a variety of environments, 2) influence the direction and focus of the field of health communication. Within health communication specifically, students will develop knowledge and skills designed to address at least two of the following:

  • Evaluate the role of communication in health-related decision-making.
  • Address communication issues that exist between and among patients, providers, and family members.
  • Explain the dynamics of social support through health communication.
  • Create and disseminate health information.
  • Evaluate communication within health care organizations.
  • Interpret the multiple influences of culture on health communication.

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Graduate Faculty                                                                 

T. Harrell Allen, Professor Ph.D., 1973, Ohio State University                                                      
Areas of Specialization: Framing media messages, mass media history, journalism and democracy

Hsiao-Kang (Rudy) Chu Assistant Professor MFA, 2004, University of North Carolina at Greensboro 
Areas of Specialization: Narrative filmmaking, Documentary production, Digital Filmmaking, and Post Production

Rebecca Dumlao, Associate Professor Ph.D., 1997, University of Wisconsin, Madison            
Areas of Specialization: Mass media and family communication; diversity and family communication; science communication; service learning

Erick Yates Green, Assistant Professor MFA, 2005, University of Southern California  
Areas of Specialization: Narrative, documentary, and broadcast film/video production

Cindy Elmore, Assistant Professor Ph.D., 2003, University of North Carolina, Chapel Hill 
Areas of Specialization: Journalism, journalist job satisfaction, turnover and gender differences in journalistic content

Festus Eribo, Professor Ph.D., 1989, University of Wisconsin, Madison            
Areas of Specialization: International communication, media ethics, press freedom

Todd Fraley, Assistant Professor Ph.D., 2004, University of Georgia, Athens      
Areas of Specialization: Media and democracy, politics of representation, alternative media, popular culture

John Howard, Assistant Professor Ph.D., 2003, Bowling Green State University              
Areas of Specialization: Language and social interaction, institutional and mediated discourse, organizational communication

Tim Hudson, Professor Ph.D., 1991, Temple University           
Areas of Specialization: Gatekeeping, interactive media, consonance in broadcast journalism, documentary

Linda Kean, Acting Director Ph.D., 1998, University of Wisconsin, Madison
Areas of Specialization: Health communication, campaign planning, media effects

Bill Loving, Associate Professor J. D., 1991, Southern Methodist University                              
Areas of Specialization: First Amendment, freedom of expression, privacy, access to records, news gathering torts, newspaper coaching

Brian L. Massey, Assistant Professor Ph.D., 1997, Florida State University   
Areas of Specialization: Web/online and print journalism, International and U.S. journalism, media effects, news story sourcing, news immediacy

Dave McCarty, Assistant Professor Ph.D., 1990, University of Texas at Austin                               
Areas of Specialization: Market dynamics of technological innovation in the media and telecommunication industries

Aysel Morin, Assistant Professor Ph.D., 2004, University of Nebraska-Lincoln    
Areas of Specialization: Rhetoric, culture, political discourse, nationalism, identity                                                        

Laura Prividera, Assistant Professor Ph.D., 2002, Bowling Green State University  
Areas of Specialization: Gender and cultural communication, health communication, and communication pedagogy. 

Sachiyo M. Shearman, Assistant Professor Ph.D., 2004, Michigan State University           
Areas of Specialization: Culture and communication, conflict and negotiation, health communication, social influence, diffusion of innovation

Eric Shouse, Assistant Professor Ph.D., 2003, University of South Florida          
Areas of Specialization: Rhetorical and critical theory, the role of humor and stand-up comedy in popular culture

Bernard M. Timberg, Associate Professor Ph.D., 1979, University of Texas-Austin           
Areas of Specialization: Film and television history, film and television genre theory, innovative pedagogy, copyright law and new media, mental health and media advocacy

Tami Tomasello, Assistant Professor Ph.D., 2004, Florida State University   
Areas of Specialization: Social, political, and historical issues related to new media; academic publishing and new media research

Deborah Thomson, Assistant Professor Ph. D., 2005, University of North Carolina – Chapel Hill          
Areas of Specialization: Rhetoric, Performance Studies, Advocacy, Social Chance

Linda Vangelis, Assistant Professor Ph.D., 2006, University of South Florida          
Areas of Specialization: Interpersonal health communication, interpersonal communication, feminist studies, aging studies

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Graduate Course Offerings - School of Communication

6000. Communication Theory

6030. Research Methods

6031. Communication Pedagogy

6110. Media Effects

6120. Interpersonal Communication

6124. Organizational Communication

6131. Social Influence

6141. Independent Study 

6210. Media and Health Communication

6220. Interpersonal Health Communication

6221. Intercultural Communication in Health Contexts

6224. Communication and Health Organizations

6230. Introduction to Health Communication

7000. Thesis

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Summary of Department Research Completed or in Process

Health Communication Scholarly Publications

Elmore, C. (In press). A Woman’s (and Man’s?) Right to Choose: Journalists’

Language Choices in News about Abortion. Electronic Journal of Communication.

Kean, L.G., & Prividera, L.C. (2007). Communicating about race and health: A content analysis of print advertisements in African American and general readership magazines. Health Communication, 21, 289-298.

Bresnahan, M., Lee, S. Y., Smith, S. W., Shearman, S. M. & Yoo, J. H. (2007). Reservations of the Spirit: The Development of a Culturally Sensitive Spiritual Beliefs Scale about Organ Donation. Health Communication, 21(1), 45-54.

Bresnahan, M., Lee, S. Y., Smith, S. W., Shearman, S. M., Nebashi, R., Park, C. Y., & Yoo, J. (2007). A Theory of Planned Behavior Study of College Students’ Intention to Register as Organ Donors in Japan, Korea, and the United States. Health Communication, 21(3), 201-211.

Kean, L.G. & Albada, K.F. (2003). The relationship between college students’ schema regarding alcohol use, their television viewing patterns and their previous experience with alcohol. Health Communication, 15 (3), 277-298.

Kean, L.G. & Albada, K.F. (2002). The association between television viewing and college students’ perceptions, attitudes and behaviors regarding alcohol use. Web Journal of Mass Communication Research, 5, (2). 

Godbold, L.C., & Pfau, M. (2000). Conferring resistance to peer pressure among adolescents: Using the inoculation paradigm to discourage alcohol use. Communication Research, 27, 411-437.

Dillard, J.P., Plotnick, C.A., Godbold, L.C., Freimuth, V. and Edgar, T. (1996). The multiple affective outcomes of AIDS PSAs: Fear appeals do more than scare people. Communication Research, 23(1), 44-72.

Other Publications

Kean, L.G. (2006). Book review: Save The Children (2004). Effective Peer Education:

Working with children and young people on sexual and reproductive health and HIV/AIDS. The Journal of Health Communication 11, (5), 543-545.

Timberg, B. (2005). On mental health support groups: “What’s So Funny About Being Bipolar: The Depression Bipolar Support Alliance of Charlotte, North Carolina,” In Search of Fatherhood 7:3 (Summer 2005): 41--46. www.insearchoffatherhood.blogspot.org.

Timberg, B. (2004). On social and economic conditions that lead to breakdowns in mental health: “Fired—and Changed Forever: Tough Transitions in Tough Times,” cover story, Charlotte Creative Loafing, March 10-16, 2004: 27-31.

Godbold, L.C. (2002). Alcohol in the media. Encyclopedia of Communication and Information. New York: MacMillan Reference, USA.

Scholarly/Creative Works in Process/Under Review

Green, E., & Timberg, B. (2008). Documentary – The New Country Doctor.

Prividera, L.C. & Kean, L.G. (2007). Advertising and health: A critical analysis of print advertisements in African American and general readership magazines.

Thomson, D. (2007). Play With Your Food: The Online Marketing of Breakfast Cereal to Kids.

Vangelis, L. (2007). Empowerment and Health Narratives of Women:  Menopause, Hormone Replacement Therapies, and the Women’s Health Initiative.

Conference Presentations

Vangelis, L. (2008). Bodies in Resistance: The Re-Envisioned Menopause. Paper to be presented at the Southern States Communication Association in Savannah.

Thomson, D. (2007). Clowning Around with Ronald: Subversive Performances of a Fast Food Icon. Paper presented at the annual meeting of the National Communication Association in Chicago.

**Winner of award for Top Contributed Paper in Performance Studies.

Thomson, D. (2007). Spectacular Decapitations: The Body Politics of Shaming Fat with Personal Responsibility. Paper presented at the annual meeting of the National Communication Association in Chicago.

Vangelis, L. (2006). Navigating the Murky Terrain of Menopause: Sensemaking and Empowerment. Paper presented at the annual meeting of the National Communication Association in San Antonio.

Prividera, L., & Kean, L. (2006). Advertising and Health: A Critical Analysis of Print Advertisements in African American and General Readership Magazines. Presented at the annual meeting of the National Communication Association, San Antonio.

Kean, L., & Prividera, L. (2005) Communicating about Race and Health: A Content Analysis of Print Advertisements in African American and General Readership Magazines. Paper presented at the annual conference of the National Communication Association, Boston.

**Top paper award in the African American and Culture Division.
 

Timberg, B. (2005). On post-WWII trauma associated with personal life history:  “Memories of Resistance: Hendrik Carel ten Horn and the Resistance Movement in Nijmegen, Holland, 1940-45,” outlined, researched, edited, wrote accompanying narrative and composed Photoshop sequences of drawings, photographs and art work for Poster presented at the 6th Biennial Life Review and Reminiscence Conference, Orlando, Florida.

Kean, L.G. & Albada, K.F. (2004) The Effectiveness of anti-smoking public service announcements: Do emotional appeals really work? Paper presented at the annual conference of the International Communication Association in New Orleans.

Vangelis, L. (2003). Women, HRT, and the New Faces of Menopause. Paper presented at the annual meeting of the National Communication Association in Miami.

Grant Activity and Research Support/Awards

Kean, L. Certified Healthy Carolinians Partnerships. Mini-grant application submitted May 2005 by Pitt Partners for Health. Request: $10,000 to develop communication strategy to reach high risk, underserved populations regarding health issues in Pitt County. Consultant role: $2500. Grant funded.

Kean, L. Consultant—Eastern North Carolina HIV/AIDS Consortium Spring 1999.

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For more information, please contact:

Laura C. Prividera, Ph.D.
Assistant Professor
Interim Associate Director
School of Communication
102 Joyner East
Greenville, North Carolina 27858
Phone: 252-328-5304
E-mail: privideral@ecu.edu
Fax: 252-328-1509

 
Websites
East Carolina University - http://www.ecu.edu/  
 

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© 2004-2006 Health Communication Coalition
Last Updated December 19, 2007
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